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Thinking both inside and outside the box

From an initial background in local newspapers, using traditional ‘compositing’ skills, my 30+ year graphic journey began with the very first Mac! Progressing to the corporate advertising world not only enriched me with the required ‘board & scalpel’ skills but also with the ideals and mindsets that I still apply today; an eye for detail, deadlines, budgets, teamwork and project management to name a few. Working with and managing enthusiastic teams enable me to build strong relationships with many of Northern Ireland’s leading companies and institutions. Of course not forgetting the equally important small, artisan, start-up companies.

At Osart we specialise in the production of a full range of packaging artwork from simple outer labels, tubs, sleeves, to printed films etc. This has been mainly concentrated on the food industry but we are able to supply packaging solutions for all industry requirements.

Collaborating with other extremely experienced packaging designers and applying the basic rules of good packaging,
I am certain that we can provide an original, creative, impactful solution for the client’s and product’s needs.

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10 features of good packaging

• What category or what is the product type?

• It has to be ‘on brand’

• Variant – for products which offer more than 1 option

• Functional benefits – what the product does

• Believable – why the consumer should find the claimed functional benefits credible

• End promises – how the functional benefit fulfils the consumer needs

• Call-to-action – why the consumer should buy it immediately

• Size, weight, descriptor, contents etc – information the consumer needs to know quickly and clearly